Today’s guest blogger is Beth Ludwig, Vice President of
Sales & Marketing for Mary Kay's European Region. Beth started her Mary
Kay career in brand management and product development. For the last 10
years, she has led the sales and marketing functions for the European
region.
In
June, I celebrate 17 years at Mary Kay. How fast the years have
passed! I recall being the youngest person in Marketing when I joined
and well now, let’s just say that is not my reality! Yet, I take
comfort in knowing that in these past 17 years I've not just grown
older, but more importantly, I’ve grown with experience, confidence,
successes and failures.
None of this would have been possible without the mentorship of my
family and great Mary Kay leaders from my past and present. They
facilitated leadership lessons. Lessons that I continue to benefit from
today!
So when I was asked to share my thoughts in this blog about leadership, three things instantly came to mind.
- I was flattered!
- I’m still very much a work in progress! Each day brings a new challenge and a new leadership lesson.
- I wondered when leaders begin to emerge. Of course, it's been debated for many years among psychologists and sociologists as to whether leaders are born or developed. While we won’t go into that debate here, the question remained for me as to when we first exhibit signs of leadership.
Leadership is not age-dependent, nor is it gained through tenure or title.
A few years ago, when I was recognized and honoured with a promotion, I shared the news with my mom. During this conversation, she quite proudly mentioned something my 4th grade teacher had told her in a parent/teacher conference. All those years ago, this teacher surmised that I was a “natural leader.” Being the youngest of four children, circumstances could've easily led to my becoming more of a follower rather than a leader. Reflecting back, I wondered where this natural leadership would have been visible. What was there to lead in the 4th grade? Perhaps a team victory during a game of freeze tag on the playground?! I’ll never know what I demonstrated that inspired that comment from my teacher. However, we all have heard of remarkable children who've taken up a cause and transformed many lives, children and adults alike, in a positive way. And while I was by no means one of these remarkable children, it signaled one of my first leadership lessons.
A few years ago, when I was recognized and honoured with a promotion, I shared the news with my mom. During this conversation, she quite proudly mentioned something my 4th grade teacher had told her in a parent/teacher conference. All those years ago, this teacher surmised that I was a “natural leader.” Being the youngest of four children, circumstances could've easily led to my becoming more of a follower rather than a leader. Reflecting back, I wondered where this natural leadership would have been visible. What was there to lead in the 4th grade? Perhaps a team victory during a game of freeze tag on the playground?! I’ll never know what I demonstrated that inspired that comment from my teacher. However, we all have heard of remarkable children who've taken up a cause and transformed many lives, children and adults alike, in a positive way. And while I was by no means one of these remarkable children, it signaled one of my first leadership lessons.
Leaders are motivated by helping others.If age or
experience alone is not a prerequisite, what attributes are common
among leaders of any age? In my experience, I’ve found that great
leaders share a common purpose in their desire to help others. This
often serves as the initial motivation to step into a leadership role. And once there, the best leaders don’t forget this. They use their
position to mentor, challenge and champion those around them. Their
motivation is not only about the cause, it's inclusive of the people.
Leaders have vision. Effective leaders have a
vision of what they want to accomplish. Moreover, they possess the
ability to paint the picture of the end result and influence others to
participate in the process. With the end goal in mind, leaders
facilitate creation of a plan. In essence, the destination has been set
and then the roadmap for the journey is drawn. The most effective
leaders rally others to support and deliver to a shared vision and
purpose.
Leaders must have drive.I see the strongest leaders parlay personal passion into their purpose, vision, strategy and team. It's essential fuel for the commitment and perseverance needed. It's this drive that allows genuine leaders to challenge the status quo, take a leap of faith and power forward regardless of the obstacles they're sure to encounter.
Leaders must have drive.I see the strongest leaders parlay personal passion into their purpose, vision, strategy and team. It's essential fuel for the commitment and perseverance needed. It's this drive that allows genuine leaders to challenge the status quo, take a leap of faith and power forward regardless of the obstacles they're sure to encounter.
Leaders take action.Leadership is not just talk. A true leader transforms thoughts and words into action. Having a good
idea, having a vision and having a plan is simply the beginning. The
result can only be achieved when the sleeves are rolled up and the
effort expended. In the poetic words of Vaclav Havel, “Vision is not
enough; it must be combined with venture. It is not enough to stare up
the steps; we must step up the stairs.”
Leaders have strength of character.At the core of
every great leader I’ve known, read about and tried to emulate, was
strength in character. I define this primarily as having integrity,
humility and optimism. Being a leader is not easy and one will often be
tested. This is where the courageous leader has opportunity to emerge,
always doing what is right and ethical. They are willing to make the
unpopular decision, to have the difficult conversations and to lead
during the most challenging of times. This leader is willing to make
mistakes, recognizing that “failing forward” is a valuable part of the
learning process. This leader also knows it is not about them. They
hold themselves and those around them to a high standard for the
betterment of all, for as Michelangelo stated, “The greater danger for
most of us lies not in setting our aim too high and falling short, but
in setting our aim too low, and achieving our mark.”
I’m so appreciative for the great leaders with whom I’ve had the
privilege to interact and for those future leaders! I’m thrilled to
work at a company where leadership is encouraged and cultivated. One of
the most valuable bi-products of a great leader is the development of
even more great leaders who were raised and influenced by their
example. This is the beautiful embodiment of Mary Kay Ash’s desire to
“pass it on!”

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